Type and Typography

Type is the most powerful tool we have as graphic designers – it not only completes an image, but also can function as the image. No-one better exemplifies this than the subject chapter’s profile, Philippe Apeloig. After reviewing Apeloig’s body of work I was left in awe; every design pushes the idea of ‘text as image’ as far as it can go. But Philippe has a way of pushing it over the edge with designs that are simultaneously readable, approachable, meaningful, and striking.