More informations on Stedelijk Museum’s Website
Curatorship and Scenography: Carolien Glazenburg, Stedelijk Museum
Assisted by Yannick James, Studio Philippe Apeloig
Photographies : Geert Jan van Rooij
Using Type
Stedelijk Museum
Amsterdam
Exhibition, 2015-2016
Each one of us is confronted by typography every day: from the digits on our alarm clock, to the price ticket on a loaf of bread and the label in our clothing. Philippe Apeloig’s mastery of typography is such that he is able to play a subtle and well-chosen game with characters and fonts. For Apeloig, letters are never autonomous images; even when distorted, they always serve as carriers of a clear message.
Apeloig trained briefly at the Amsterdam graphic design agency Total Design, where Wim Crouwel was director. Here, he became fascinated by the Dutch modernist, streamlined approach to typography. The Paris-based designer works for both the cultural sector as well as commercial clients. He makes regular excursions from the printed page to create digital typographic animations. He composes with typography for logos, books, folders, moving images and posters.
From Saturday, October 31th 2015 to Saturday, January 23th 2016
Stedelijk Museum
Pays-Bas
Using Type
Stedelijk Museum
Amsterdam
Exhibition, 2015-2016