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WWD Magazine, 16th december 2009
Q&A With Philippe Apeloig
By Valerie Seckler
Philippe Apeloig is a man out of time.
The graphic designer and typographer defiantly closes his eyes to trends and fashions of the moment. He draws inspiration for his work from a more than occasional look at the paintings and urban architecture that move him — and from a place he described as his “own world.”
Yet one of Apeloig’s current projects is designing the poster, catalogue and signs for a fashion retrospective, “Yves Saint Laurent,” encompassing 40 years of the fashion designer’s creations, which opens March 11 at the Petit Palais in Paris. Apeloig admitted he had some catching up to do. “I didn’t know so much about Yves before,” he said.
For Apeloig, 47, this has meant hours of reading, viewing images, and visiting fashion closets rife with Saint Laurent’s work. “It is magical to see it is a means of creation, freedom and then an incredible, rigorous way of producing things,” he said.
The Parisian graphic designer, whose work is in the Museum of Modern Art’s permanent collection, was in New York recently to visit the French Institute, whose fall festival poster, catalogue and promotional pieces he designed, incorporating dot drawings referencing pointillism.
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